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A Long Project Needs an Intended Result
Long projects accumulate gravity: more pages, routines, maintenance, and reasons to keep doing what has always been done.
Activity can become its own justification unless the intended result remains clear. Traffic, volume, and longevity may be useful measures or means. They are not automatically the purpose.
Ask what all the activity is meant to make possible. Does this page need to exist? Does this process help someone reach what the project is for? Which old practices still serve that result?
A long project needs memory. It also needs a purpose clear enough to edit that memory.